GET THE BEST BANG FOR YOUR BRAND

This event has been canceled

Bring your creative team and come learn how to increase your profits by creating a distinctive and representative brand. Defining a brand that accurately portrays and effectively markets your business requires an analysis of your company mission, the features and benefits of your products or services, your current position in the marketplace, and the qualities you truly want your customers to associate with your company. Join us on Oct. 3 from 3:30 until 4:30 pm in the SBDC Conference Room, 300 S. Wolcott, Ste. 300 to learn how to create a brand or leverage your existing brand to generate the greatest impact in a very competitive marketplace. Registration for the class is $25, and that fee includes a one half hour individual creativity consultation with presenter Wes Connell, to be scheduled at a later date. As a business owner, you know that marketing and branding are important parts of your success, but have you really ever taken the time to plot a brand strategy? Your brand is your promise to your customer. Your brand strategy is the “to whom, how, where, what, and when” you plan to communicate and deliver your brand message. The foundation of your brand is the logo, but website, packaging and promotional materials are the methods that you use to communicate that brand. Ideally, your brand will create perceived quality or emotional attachment to your product that will encourage increased sales.

Speaker(s): Wes Connell, of Creativity Consulting, is an award-winning brand expert, with over 35 years of professional graphic design experience. His dynamic speaking style and passion for great design will inspire you and your team to position your brand and your company for success.

SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least 2 weeks in advance. Language assistance services for clients with limited English proficiency will be provided. Contact Cindy Unger at the SBDC at (307) 234-6683 or cindyu@uwyo.edu to obtain further information.

Fee: $ 25.00

Pay Securely online with credit card please contact Peggy Baker at 800-348-5194 for questions. Charges for this webinar will appear on your statement as University of Wyoming