Integrate Your Online and Offline Marketing Efforts

Join us online, Thursday, August 9 from 2-3 pm to learn how to grow your business by being wherever your customers may be and available whenever they want to shop. Erin Archuleta, Seller Advocate for Square, Inc., will share ideas about how to reach your target markets, whether they are online or offline. Learn how to create the same brand experience for your customers both online and offline. Erin will also explain how a loyalty program can grow your bottom line and why your business needs to be online for 24/7 sales. You will also get practical tips about the stickiness of gift cards and the advantages of accepting the payment methods your customers want to use.

Speaker(s): Erin Archuleta - As a seller advocate for Square, Inc. Erin Archuleta is on the government relations and policy team that collaborates with community and educational partners across the United States. As a small business owner herself, Erin brings her entrepreneurial passion for starting running and growing a business into all aspects of her life. She owns Michelin-recommended, Zagat rated ICHI Sushi in San Francisco. She also co-founded a local merchant association and collaborates on small business initiatives through her work on several boards. Founded in 2009, Square, Inc. creates tools that help sellers start, run and grow their businesses. Square enables sellers to accept card payments and also provides useful reporting and analytics, settlement as early as the next business day, and chargeback protection. Their point-of-sale software and other business services help businesses manage inventory, locations and employees; access financing; engage buyers; build a website or online store; and grow sales.

For those that are unable to attend ‘live” at that time, the program will be recorded and registered attendees will receive a link to the recorded session. SBDC Network programs and services are provided to the public on a nondiscriminatory basis. Reasonable accommodations for persons with disabilities will be made, if requested at least two weeks in advance. Language assistance services for clients with limited English proficiency will be provided.

Fee: $ 15.00

Pay securely online with credit card. Charges for this webinar will appear on your statement as University of Wyoming. Please contact Peggy Baker at 800-348-5194