Power of the Inbox

Emails are a core source of new business opportunities, for many small businesses, when your campaigns are designed right. Email is also one of the best ways to nurture leads and keep your business top-of-mind. In this session, you’ll learn: • Different types of emails and when and how to use each • What to write about and how to use images and video content • Subject line best practices and when to send • How to easily integrate email and social media activities • What types of additional tools might be useful Join us and learn why email is the most effective form of online marketing today and how to best use it. You’ll leave ready to create an email marketing strategy that will truly help your business grow.

Speaker(s): Corissa St. Laurent is a small business marketing expert and advocate with 15 years of experience in relationship marketing. As a former small business owner, having founded and operated two companies, she understands the dedication and resources it takes for a small business to grow and succeed. Corissa’s marketing agency, which she closed in 2010, specialized in event marketing, promotions, PR, copywriting, brand consulting, and new media marketing for small businesses and nonprofits. She has served on several nonprofit boards, volunteering her time to assist with marketing and development. Corissa joined Constant Contact in 2009 and continues to serve the needs of small businesses, nonprofits, and associations as the Northwest US Director. Currently, she manages a team of local marketing expert presenters who deliver engaging and valuable marketing education throughout the Northwest. She lives in Portland, OR with her husband and son and spends time traveling, playing in nature and in the city, reading/wri

Fee: $ 15.00

Pay securely online with credit card. If you need an alternative payment method, please contact Peggy Baker at 307-382-0947.