Make the Most of International Trade Shows

Learn how to optimize your investment in money and time for a productive international trade show experience. Whether the trade show is hosted domestically or internationally, gain great insights from a trade show expert, Russell Hood of Oak Overseas. Mr. Hood has 23 years’ experience organizing US participation at various industry tradeshows including food, defense, packaging and processing in over 20 countries including Asia, Africa, Europe, South America and UAE. Get first-hand, expert information as to managing expectations, preparing for, executing effective tradeshow participation and following up from international trade shows. Topics covered include: Trade Show Selection, Cultural/Market Expectations, Planning and Logistics, Booth Staffing/Etiquette and After Show Follow Up. This webinar is free of charge due to a State Trade Expansion Program (STEP) grant to the Wyoming Business Council from the U.S. Small Business Administration.

Speaker(s): Russell Hood, President, Oak Overseas

Fee: No Cost