Creating an Effective Government Marketing Strategy

Knowing when your company is ready to approach the government market and then finding federal customers can be a challenge. Good marketing efforts will help you identify government customers. Topics covered include: • When should a company approach the government market • How the government and commercial markets differ • Government regulations and rules • How the government categorizes sales • What are the steps to creating an online profile? • Appropriate marketing materials • Would any of the federal certifications apply to or benefit your company? • What is a good government marketing strategy for your company?

Co-Sponsor(s): SBA

To obtain additional information, please contact Andrea Lewis, Wyoming PTAC, 307-772-7372 or amlewis@uwyo.edu or contact Deb Farris, U.S. Small Business Administration, 307-261-6503 or debra.farris@sba.gov

Fee: No Cost