Content Marketing: What to Say, How to Say It: Using words and images to craft your email messages

Heard of "location, location, location"? For online marketing, it's "Content, Content, Content!" What you say, and the way you say it (tone, date & time, frequency) is how you will attract, engage and be shareworthy to your audiences. What are the Keys to Great Content? This seminar will teach you the time-saving tips, techniques, and yes, even apps that will help your content - and the way you share it - succeed! You'll learn how to: Create, Curate, Extend...the content that will help you achieve your goals. We’ll cover tidbits like how many links create the most engagement, how to turn questions into high-open subject lines, tips on using graphics, pictures and videos, re-purposing content across multiple platforms, and more. And, we’ll give you the structure and tools to make creating your content fast, easy and effective. Register today!

Speaker(s): Corissa St. Laurent is a small business marketing expert and advocate with 15 years of experience in relationship marketing. As a former small business owner, having founded and operated two companies, she understands the dedication and resources it takes for a small business to grow and succeed. Corissa’s marketing agency, which she closed in 2010, specialized in event marketing, promotions, PR, copywriting, brand consulting, and new media marketing for small businesses and nonprofits. She has served on several nonprofit boards, volunteering her time to assist with marketing and development. Corissa joined Constant Contact in 2009 and continues to serve the needs of small businesses, nonprofits, and associations as the Northwest US Director. Currently, she manages a team of local marketing expert presenters who deliver engaging and valuable marketing education throughout the Northwest. She lives in Portland, OR with her husband and son and spends time traveling, playing in nature and in the city, reading/wri

Credit Card charges for this webinar will appear on your statement as University of Wyoming. A recording will be sent to all registered attendees.

Fee: $ 15.00

Pay securely online with credit card. If you need an alternative payment method, please contact Peggy Baker at 800-348-5194.